Afterpay Rebrands as Cash App Afterpay, Enhancing the Buy Now, Pay Later Experience

Afterpay is evolving with a refreshed identity, seamlessly integrating with Cash App to enhance the “Buy Now, Pay Later” experience. U.S. customers will see Afterpay rebranded as Cash App Afterpay, highlighting the synergy between the two platforms.

While the branding changes, the core features remain intact. Customers will continue to access Pay in 4 and Pay Monthly options, now conveniently integrated into Cash App. This transition strengthens the connection between both services, making flexible payments even more accessible.

With this update, shoppers browsing their favorite online stores will still enjoy the ease of spreading payments over time. Whether purchasing must-have items or selecting a meaningful gift, Cash App Afterpay ensures a seamless and flexible shopping experience.

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The rebrand also introduces a fresh, modern look, blending Cash App’s signature green accents with Afterpay’s intuitive, no-fuss interface. A newly designed logo further reinforces the integration of both brands, emphasizing a streamlined, effortless user experience.

Starting this week, Cash App users will gain access to the new features, while existing Afterpay customers will continue to enjoy the same functionality, now with a refreshed look and feel. This transformation marks a new chapter, solidifying the partnership between Cash App and Afterpay to simplify spending and payment flexibility for millions.

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