Coca-Cola Launched A New Initiative For HBCU Students Called ‘The World Is My Yard’

The Coca-Cola Company has launched an exciting new initiative called The World Is My Yard, a platform designed exclusively for HBCU (Historically Black Colleges and Universities) students. Read more about the beverage company’s new program inside.

Available through Coca-Cola’s +one app, this platform provides students with invaluable resources, immersive content, and campus-based experiences tailored to celebrate HBCU culture and support students on their academic and career journeys.

The World Is My Yard is built around three pillars: celebrating HBCU culture, preparing students for world readiness, and refreshing mindsets. The platform’s goal is to offer students a unique space where they can navigate their academic experiences while working toward their post-collegiate aspirations.

Celebrating HBCU Culture:

The platform enhances the HBCU experience by keeping students connected to major cultural moments on their campuses. From homecoming events to traditional Classics, students will have the opportunity to participate in surprise events that feature product sampling, merchandise giveaways, and other delightful experiences, all while embracing the vibrant spirit of HBCU life.

World Readiness:

To help students prepare for life beyond college, The World Is My Yard offers opportunities such as internships, externships, and access to course materials. Through initiatives like ZIYNX Academy, an online micro-internship program for student-athletes, and Project XL, a partnership with Accenture Song and Urban Edge Network, students gain leadership and strategic thinking skills while connecting with top companies for real-world training.

Refreshing Mindsets:

The third pillar focuses on student wellness and mindset. The Coca-Cola Company provides exclusive perks through community initiatives, premium subscriptions, and events designed to inspire and empower students.

Students can sign up for The World Is My Yard using their college email to unlock these exciting resources and opportunities, making it easier than ever to connect, grow, and thrive during their time at an HBCU.

Learn more here.

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